Xbox CEO: Platforms “must have exclusive content” and it’s a “tough topic”

Xbox has been publishing games on the Nintendo Switch 2 and the PlayStation 5 but Xbox CEO, Asha Sharma, concedes that it’s a tricky decision as to whether they should continue the drive to bring games to other platforms. She states that they are now the number two publisher in the world, but also concedes that a platform must have exclusive games in an effort to make it unique and drum up sales.

“It’s a tough topic. Look, we’re the number two publisher in the world and in order to be a great publisher, you must have your games reach large audiences to play.

“At the same time, we’re increasingly becoming a platform, and in order to become a platform, you must have exclusive content and services. And so, we’re looking at that very closely.

“I think that we have to be very thoughtful about each title, on how we want to think about it, and learn from some similar cases in the industry, and that’s what we’re doing.”

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